Making "Absolut Love"
I was just getting ready to start printing when the idea of turning Jeremy's overalls into the bottle design hit me. I produced a quick mockup image, which was awful, but which convinced me that I could make it work. And so you end up with the version we sent out.
I tried to make the differences between the images as subtle as possible so that it would look somewhat natural. The best place to see the evidence of this is on Jeremy's right ankle, where I erased some of his overalls but kept the natural crease to form the bottom of the bottle. The hardest part was drawing in Jeremy's shirt where there was no shirt in the original image. It still took over 20 Photoshop layers to make it all work, but I think it was worth it.