Making "Priceless"

For obvious reasons we were a little distracted in the fall of 2000 and therefore this is the least ambitious of all of the cards in our portfolio. Fortunately Mastercard was running a fairly aggressive campaign at the time called "Priceless" in which various life experiences were described as priceless. "Some things money can't buy; for everything else there's Mastercard." That seemed appropriate for our new addition, so it became the basis for our extremely simple New Year's card.